Business Development Is Not Just Sales: How SMEs Can Stop Financial Leakage and Build Sustainable Growth

When many business owners hear the words business development, they immediately think of sales. More leads, more calls, more proposals, more meetings and, hopefully, more new customers. Sales are important. No business can grow without revenue coming in. But reducing business development to new business sales is one of the biggest mistakes small and medium-sized […]

Business Development Is About Developing the Business (Not Just Getting More Sales)

There’s a line I hear all the time when I’m working with SMEs as a business strategy consultant and business development consultant: “We need more sales.” And to be fair, that’s often true. But in a lot of small and medium-sized businesses, “more sales” is shorthand for something deeper: the business feels under pressure. You […]